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Your funnel has a plumbing problem.

Two panels. A founder pours customers into a leaking funnel and says, ‘We need more traffic.’ An auditor points to a hole labelled Checkout and replies, ‘Or fewer holes.’ Credit: Creative direction by idyeah · Made with GPT-6.
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Panel 1: A smiling founder stands on a stool and pours people from a bucket labelled “Traffic” into a funnel. People escape through holes in its side. The founder says, “We need more traffic.”

Panel 2: An auditor with a magnifying glass points to a hole labelled “Checkout.” The founder lowers the bucket. The auditor says, “Or fewer holes.”

Credit: Creative direction by idyeah · Made with GPT-6.