Coming Soon
keya.studio — three AI agents for product builders
Join the waitlist →
IDYeah Studio — Beyond the Ordinary IDYeah Studio — Beyond the Ordinary
UX & Brand Strategy Studio

Clarity that ships.

Strategic brand and UX direction for founders building real products. No bloat. Just the clarity you need to move forward.

Trusted by founders at early and mid-stage startups

Studio profile
25+
Years of craft
Software engineering, UX strategy & brand
ACM
ACM SIGCHI Member
Human-computer interaction research community
3
AI Agents
keya.studio — for product builders
Who I work with
Founders CPOs Startup Teams Design Leaders Product Managers
A 90-second intro

Meet the studio.

idyeah.studio / intro.mp4
UX Strategy ◆
Pitch Decks ◆
Brand Positioning ◆
Product Design ◆
AI-Augmented Workflow ◆
Design Systems ◆
Beyond the Ordinary ◆
UX Strategy ◆
Pitch Decks ◆
Brand Positioning ◆
Product Design ◆
AI-Augmented Workflow ◆
Design Systems ◆
Beyond the Ordinary ◆
What I do

Three ways to
work together.

Every engagement starts with one question: what does your audience need to believe? Precise, fast, and built around outcomes — not deliverables.

01
Pitch Deck

Investor-ready presentations that tell a clear, visual story. From narrative architecture to final slide polish — structured to convert attention into conviction.

What you receive
Narrative structure & slide flow
High-fidelity Keynote or Figma deck
2 rounds of revision
5–7 day turnaround
02
Brand Sprint

Positioning, messaging hierarchy, and visual identity direction. For early-stage teams who need clarity on what they stand for — and the confidence to say it.

What you receive
Positioning & messaging framework
Visual identity direction
Prioritized action roadmap
2–3 week engagement
03
Product UX

End-to-end design — research, information architecture, high-fidelity UI, developer handoff. AI-augmented workflow for faster, sharper outcomes.

What you receive
Research synthesis & IA
High-fidelity Figma UI & prototype
Developer handoff + 2 weeks async support
Project or retainer
About

Vishal Mehta.

I’m a UX design leader and strategist with 25+ years of experience spanning software engineering, design systems, and AI-augmented product workflows. I founded IDYeah Studio to bring a different standard of craft to founders and product teams who deserve more than average.

My practice sits at the intersection of design craft and business strategy. I don’t just make things look good — I help teams figure out what they’re actually saying, and how to say it with precision.

ACM SIGCHI member, US Green Card for Extraordinary Ability (EB1A), and speaker at the World Usability Congress. My AI-augmented workflow ships production-ready React and design systems at a pace most teams don’t expect.

Recognition
EB1A Green Card
US residency for extraordinary ability in design and technology
Community
ACM SIGCHI
Human-computer interaction — the discipline behind meaningful design
Speaking
World Usability Congress
2025 speaker on AI-augmented design practice
Workflow
AI-Augmented Studio
Ships production-ready React and design systems fast
Currently shipping
Crit for iOS
AI design advisor
Crit for Figma
In-canvas critique plugin
Design AI Alchemy
75 prompts for UX designers
What clients say

Results that speak.

Vishal transformed our pitch deck from a cluttered slide dump into a clear, compelling story. We closed our seed round within weeks of working with him.

BP
B. Patni
Founder, Rialty

The speed was remarkable — but not at the cost of quality. We got a production-ready design system and code in half the time we expected.

AA
A. Adhikari
CEO, Ionate, Inc.

Transformed our pre-launch positioning. We went from explaining what we do to people getting it instantly.

—
Founder
Stealth Mode · B2B SaaS
Common questions

Before you reach out.

Perfect. Early-stage is where strategic direction has the most impact. Many clients come before their first release to ensure they’re building something clear and focused.

Yes. While most of my work is in SaaS and digital products, the principles of clarity and trust apply universally. If you’re building something real, we can work together.

Strategy work is delivered as Notion documents with prioritized recommendations and next steps. Design work is shared via Figma. Everything is practical and actionable.

Typically within 1–2 weeks of our initial conversation. I keep my client load intentionally small to maintain quality and focus.

From the studio

Crit. Form. Forge.

keya.studio is three AI agents made for product builders. One critiques your work. One designs what comes next. One codes what ships. Built on markdown. Tuned for taste.

keya.studio / teaser

A studio, not a chatbot.

Most AI tools flood you with output and call it productivity. keya.studio does the opposite. Three agents. Each with a job. Each with an opinion worth listening to.

Built by IDYeah Studio. Designed for the way makers already work.

Crit
Reads your work like a senior reviewer. Direct, specific, useful.
Form
Turns rough thinking into structure. Wireframes, flows, bones.
Forge
Ships what you shaped. Real files, real components, yours to keep.

Early access opens soon. The list is small on purpose.

Join the Waitlist →
Is this right for you?

This works best
if you’re…

A founder or product leader who values craft but needs to move fast. No agencies, no six-month strategy sessions. Just someone who understands the work and can help you get unstuck — now.

—
Shipping something real with constraints, not a hypothetical product with unlimited runway
—
Pre-launch or early stage and need clarity before you build the wrong thing
—
Already shipping but your positioning, UX, or brand feels inconsistent
—
Done with vague deliverables and want outcomes, not process theater
Let’s work together

Ready to make
something worth
noticing?

30-minute intro call. Free. We’ll discuss your product and whether working together makes sense — no pitch, no pressure.

Book a Discovery Call Send an Email
· LinkedIn · Cupertino (US)