Simple takes someone.
Product & brand design
I direct. AI accelerates.
You know why it matters. They should too.
IDYeah is my one-person studio.
I design products people can use with confidence, and shape stories that help customers and investors see their value.
Meet VishalProduct
I turn research into clear flows, prototypes and interfaces. Design systems and support through handoff help your team build with confidence.
UX · Interfaces · Design systems
Brand
I make your value easier to understand through the stories you tell in pitch and corporate decks, on your website, and in content for customers and investors.
Storytelling · Decks · Website
Selected clients
In their words
“Vishal delivered a production-ready design system and code in half the time we expected, then shaped our story into a pitch deck and even named the product. Rare to find design, brand, and engineering sense in one partner.”
“Vishal understood not just what we were building, but why, and translated that into an intuitive, outcome-focused experience for our new talent module. We would absolutely work with him again.”
“Honestly, we didn’t think onboarding was the problem. It was. As our fractional design partner, Vishal shaped the roadmap and became an invaluable advisor to the team, not just another pair of hands.”
“Vishal designed our product end to end, mobile and web, and built the entire brand and the pitch decks that secured our initial investment. Investors finally got what we were building; the deck did the talking for us.”
How it works
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Audit
A full audit of your product or brand: findings with evidence and severity ratings, a roadmap, and a walkthrough with me.
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Design
Turn those priorities into product and brand design. Work directly with me from direction through delivery. Typical engagement ~2 weeks.
Find the moment they hesitate.
A brief review of your product or brand, focused on what people may miss, misunderstand or struggle with.
Request a sample auditThe person behind the studio
Vishal Mehta.
25 years across tech, UX, design, and brand.
That experience shapes how I approach a problem: what people need, what the business needs and what can actually be built.
You work directly with me, from the first conversation through the design.
AI helps me explore and make faster. I bring the judgment and take responsibility for the work.
Speaker, World Usability Congress 2025 · Author of Design AI Alchemy