offBack to Inside

Archive

The complete collection / 001—005

Two panels. A beaming founder points at an easel sign reading ‘OUR BRAND’ and says, ‘We speak with one voice.’ In the next panel three figures stand side by side, labelled ‘WEBSITE,’ ‘SOCIAL’ and ‘EMAIL.’ The website figure, in a top hat and bow tie, says, ‘Valued stakeholder.’ The social figure, in a backwards cap, says, ‘HEY BESTIE.’ The email figure, in an officer’s cap, wags a finger and says, ‘FINAL WARNING.’ In front of them a puzzled customer, chin in hand, asks, ‘Are you all related?’ Three question marks above the customer are red. Credit: Creative direction by idyeah · Made with GPT-6.No. 005

Our brand voice depends on who has the mic.

Two panels. A grinning founder holds a small megaphone and says, ‘Make the message louder.’ An eager colleague strides in with a hand raised; the two are labelled ‘FOUNDER’ and ‘MARKETER.’ In the next panel the megaphone has grown enormous. The founder braces under its weight, eyes squeezed shut, blasting the words ‘INTEGRATED SOLUTIONS!’ across the panel. Far off to the right a tiny figure with a question mark above their head says, ‘I’m confused from farther away.’ The label ‘CUSTOMER’ beneath that figure is red. Credit: Creative direction by idyeah · Made with GPT-6.No. 004

The megaphone arrived before the message did.

Two panels. A beaming founder gestures at a monitor showing a long website page and says, ‘Our website tells our story.’ In the next panel, a weary visitor sits at the screen as the page spills out as an endless paper scroll, piling across the floor, and asks, ‘Chapter six. What do you sell?’ The word ‘sell’ is red. Credit: Creative direction by idyeah · Made with GPT-6.No. 003

They came for answers. You gave them a backstory.

Two panels. A team presents a wall of controls and says, ‘We gave users more choices.’ A confused user faces the controls. In the next panel, the user walks through the exit, whistling, under the words ‘They chose this one.’ A musical note is red. Credit: Creative direction by idyeah · Made with GPT-6.No. 002

Leaving was the easiest feature.

Two panels. A founder pours customers into a leaking funnel and says, ‘We need more traffic.’ An auditor points to a hole labelled Checkout and replies, ‘Or fewer holes.’ Credit: Creative direction by idyeah · Made with GPT-6.No. 001

Your funnel has a plumbing problem.